"Consumer economics, affairs, theory, policy and consumer education will all benefit from this new book on ethical consumption. The home economics, human ecology and family and consumer sciences discipline should be unable to resist it. It provides welcome coverage of a new facet of consumer behaviour that has bloomed only in the last three decades. What with all of the attention being paid to corporate social responsibilities, this book on ethical consumers arrives at an opportune time. While consumers spend over two-thirds of all money spent in consumer society economies, they are not yet held accountable for their actions. Any insight into this phenomenon is welcome. This book brings valuable clarity to the complex phenomenon of eth-cal consumption in a consumer society – its hope, really!"

On the whole, this book will inform and provide a good deal of evidence and literature sources for the body of work on ethical consumption. It would be an excellent sourcebook for such a course. There are a few drawbacks in terms of content, namely the lack of analysis through the 'ethical' perspective and the paucity of coverage of business response. For example there is no clear analysis of the structure, typology or performance of purely ethical trading organisations, e.g. organic farms, retailers and fair trade companies. Given that this is an edited volume with contributions from authors, the continuity of style is good. The editors make a significant contribution to the content. The reviewer would recommend this book to those thinking of establishing a course on marketing ethics or similar, to academics interested in the subject and to academic and professional libraries which should have this as a reference on their shelves."