by Cathleen Johnson, Robert Lusch, David Schmidtz
Every species has its tools for survival. To say "no man is an island" is to say that without trade, we would live and die like any other large mammal. Humanity's unique survival mechanism is not a matter of being especially fast or strong or being able to fly. Our survival mechanism is our ability to make deals with strangers. Each of us arrives as a newborn baby to a world that does not need us. The greatest and most joyful challenge of adult life is to develop skills that make the people around us better off with us than without us. Integrity is a key part of that challenge. We are social animals, aiming not simply to trade but to make a place for ourselves in a community. You don't want to have to pretend that you feel proud of fooling your customers into believing you could be trusted.
- The ethical question is: how do people have to live in order to make the world a better place with them than without them?
- The economic question is: what kind of society makes people willing and able to use their talents in a way that is good for them and for the people around them?
- The entrepreneurial question is: what does it take to show up in the marketplace with something that can take your community to a different level?
In this book, Cathleen Johnson, Robert Lusch, and David Schmidtz discuss the connections between the ethical, economic, and entrepreneurial dimensions of a life well-lived.
About the Authors
Cathleen Johnson is an experimental economist. She is currently teaching in the Philosophy, Politics, Economics and Law program at the University of Arizona. Her professional work has evolved into three main areas: (1) research in behavioral aspects of investment and social norms, (2) implementation of large research projects and research teams, and (3) teaching economics through the use of laboratory experiments.
Robert F. Lusch
Robert F. Lusch is Professor of Marketing, Pamela and James Muzzy Chair in Entrepreneurship, and Executive Director of the McGuire Center for Entrepreneurship at the University of Arizona. At the University of Arizona, he also holds appointments in Philosophy and Sociology. Professor Lusch is an active scholar in the field of marketing strategy, services marketing, and marketing theory.
David Schmidtz is editor of Social Philosophy & Policy and Head of the Department of Political Economy & Moral Science at the University of Arizona. He is Kendrick Professor of Philosophy, Eller Chair of Service-Dominant Logicat the Center for the Philosophy of Freedom.