By Richard Steel

Elevated Economics: How Conscious Consumers Will Fuel the Future of Business
Editions:Hardcover: € 24.99
ISBN: 9781734324846
Pages: 219
ePub: € 7.99
ISBN: 9781734324853

A vital leadership guide to understanding and engaging socially responsible consumers and investors

Consumers and investors have innovated their game. Now you as a leader must innovate with them or face the consequences.

In this engaging and persuasive guide to the new world of conscious capitalism, entrepreneur and investor Richard Steel details the inevitability of the coming changes in capitalism.

Our economy has become increasingly values-driven, and consumers have begun to care more about the principles of the companies from which they buy. With an eye toward the future of sustainability, Elevated Economics provides you with:

  • Crucial information on the rise of ESG (Environmental, Social, and Governance) practices.
  • Informative, firsthand interviews with Ivy League business school professors and CEOs of successful corporations who actively follow the ESG model.
  • A framework for understanding trends in Socially Responsible Investing (SRI). Steel makes the case that ESG is more than a burgeoning trend, and as a leader, you must get on board or risk extinction.

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Table of Contents of Elevated Economics

  • Introduction
  1. Up and to the Right
  2. Survival of the Physics
  3. The New Consumers
  4. The Age of Convenience
  5. The Day the Shareholders Died
  6. The Fourfold Foundation
  7. ESG
  8. Like Sales in an Hourglass
  9. More Powerful than a Locomotive
  10. The Hole in the Universe
  11. Willing to Pay
  12. Whom Do You Serve?
  • Conclusion

About Richard Steel

Richard SteelRichard Steel is an American entrepreneur, investor, and consultant. He has run private and public companies, served on nonprofit boards, and advised the White House Business Council. He is an advisor to large and mid-size companies, governments, startups, and nonprofits. Currently, he is the CEO of an investment firm and chairs a philanthropic fund. Richard is an alumnus of Harvard Business School where he serves on the Alumni Board.