By Bruno Roche and Jay Jakub

Completing capitalism; heal businesss to heal the world
Editions:Paperback: $ 14.00
ISBN: 1626569274
Pages: 198
ISBN: 9781626569294
Proven, Profitable, and Sustainable

For the past fifty years, leaders in the business world have believed that their sole responsibility is to maximize profit for shareholders. But this obsessive focus was a major cause of the abuses that nearly sunk the global economy in 2008. In this analytically rigorous and eminently practical book, Completing Capitalism, Bruno Roche and Jay Jakub offer a more complete form of capitalism. One that delivers superior financial performance precisely because it mobilizes and generates human, social, and natural capital along with financial capital. They describe how the model has been implemented in live business pilots in Africa, Asia, and elsewhere. Recent high-profile books like Capital in the Twenty-First Century have exposed financial capitalism’s shortcomings, but this book goes far beyond by describing a well-developed, field-tested alternative.

Reviews:Steven Garber on The Washington Institute wrote:

"Roche and Jakub are unusually rigorous and articulate, but it is their moral intelligence that makes their work so rich. [...] their vision for capitalism is for its 'healing,' not for its destruction. Of course money must be made, sometimes billions and billions worth, but for everyone and everything to profit— not only the shareholders, but every stakeholder —then other questions matter too. To put it simply, Roche and Jakub are asking about the telos of business. What is its point? Why do we do what we do? Their new book Completing Capitalism is a very important argument for everyone who cares about the marketplace, about what vocations in the business world can be and should be."

About Bruno Roche and Jay Jakub

Bruno RocheBruno Roche is the chief economist of Mars, Inc., since 2006 and leader of Catalyst, a global thought leadership capability and internal think tank for Mars, Inc., where the ideas in this book were first proposed. Roche also is part of the World Economic Forum.

Jay JakubJay Jakub is the senior director of external research at Mars, Inc./Catalyst. Jay joined the Catalyst corporate think tank in 2007 and co-leads with Roche this pioneering new business model initiative. He is also the author of Spies and Saboteurs.

Economics of Mutuality Research

See also the site of The Economics of Mutuality, a research programme sponsored by Mars, in which the authors play a central role.

Table of Contents of Completing Capitalism

  • Introduction: Uprooting the Dysfunctions of Financial Capitalism
  • Chapter 1: The Expanded Meaning of Capital
  • Chapter 2: Five Indicators for Measuring Human Capital and Well-being at Work
  • Chapter 3: Measuring Social Capital – How Communities Affect Growth
  • Chapter 4: Measuring Natural Capital – Making More from Less
  • Chapter 5: Recalibrating Financial Capital – How Mutuality Drives Profits
  • Chapter 6: Maua – Social and Human Capital, A Case Study
  • Chapter 7: Coffee – Natural Capital, A Case Study
  • Chapter 8: Remunerating New Forms of Capital
  • Conclusion: Repositioning Business as a Restorative Healing Power