1) Reimagining Capitalism with Higher Consciousness | Raj Sisodia | TEDxNewEngland (2012)

In this first video Raj Sisodia, a global business professor and market researcher at Babson college and one of the founders of Conscious Capitalism Inc, talks about the achievements of capitalism and societal progress and argues that business is in principle a noble, heroic and ethical undertaking – if value creation and purpose are put central. Towards the end of the video he introduces the four principles of the Conscious Capitalism movement:

• Higher purpose
• Stakeholder orientation
• Conscious leadership
• Conscious culture

The official description of this talk as found on YouTube:

“To Reimagine America, we must reimagine capitalism. Capitalism has been extraordinarily successful over the past two centuries at raising human living standards, life expectancy and life satisfaction. But the old way is not working any more. The world has changed so much and people have evolved so rapidly that we need to bring a higher level of consciousness to the world of business. When we do so, the results can be astonishing.”

If you want to know more, read Conscious Capitalism: Liberating the Heroic Spirit of Business (2014), a book that he wrote together with John E. Mackey, co-founder of Whole Foods Market and Conscious Capitalism Inc.

2) The Healing Organization | Raj Sisodia | TEDxCentennialParkWomen (2017)

In the second video of this post, Raj Sisodia further elaborates on one aspect that ‘conscious capitalist companies’ need to take into account, and that is that the workplace is a potential source of either suffering or well-being – depending on company policies. He talks about purpose in business, human dignity, putting people first and caring for employees – and argues that companies that take these things to heart in the end also perform better businesswise.

3) Conscious Capitalism | Adam Goodman | TEDxGrandCanyonUniversity (2017)

In this third video business man Adam Goodman elaborates on one of the four principles of conscious capitalism, namely stakeholder orientation. He explains that only in the recent history of capitalism maximizing value creation for shareholders became the dominant goal of companies and stakeholder value got neglected. This needs to change again, he argues. He presents his own company as an example of how business can be done differently. The bio of Goodman as found in the video description on YouTube:

“Adam Goodman, President and Chief Executive Officer of Goodman’s Interior Structures, is the third generation to lead the family business. Following the tradition of innovation established by his father and grandfather, Adam has used his leadership roles to help Goodman’s adapt to changing markets and anticipate opportunities for growth. Goodman’s is now challenging customers to understand the purpose of office space and to rethink traditional office planning paradigms. Under Adam’s leadership, Goodman’s has developed many innovative programs to give back to the community.”

4) How compassionate sharing can give rise to Conscious Capitalism | Gaur Gopal Das | TEDxIIMRanchi (2017)

The last talk is by Gaur Gopal Das, an Indian activist, spiritual leader and business coach who was originally trained as an electrical engineer. His talk is engaging and fun, but more about the sort of mindset that may feed conscious capitalism as well as other paths of social change, than about what conscious capitalism entails concretely.

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