About the organisation
“We believe that free enterprise capitalism is the most powerful economic system for social cooperation and human progress ever conceived – when practiced consciously. Conscious Capitalism produces businesses that are good, ethical, noble and heroic. Our organization helps companies become more conscious with transformational experiences that inspire, educate and empower them to elevate humanity through business. By joining or supporting Conscious Capitalism, Inc. you can help create a world in which business is both practiced and perceived as the greatest force for good.” (https://www.consciouscapitalism.org/about)
“The concept of Conscious Capitalism was popularized by John Mackey, Whole Foods cofounder and co-CEO; and Raj Sisodia, professor of marketing at Bentley University, through their book Conscious Capitalism: Liberating the Heroic Spirit of Business. Mackey and Sisodia are also the cofounders of the nonprofit organization Conscious Capitalism, Inc., which has local chapters in 18 U.S. cities nationwide, as well as eight other countries (as of June 2016). The principles of Conscious Capitalism have been adopted by a growing number of companies including Whole Foods Market, Starbucks, Container Store and Trader Joe’s.” (http://www.investopedia.com/terms/c/conscious-capitalism.asp)
What you can find on their site
The site contains among others:
- An explanation of the four principles of ‘conscious capitalism’:
- Upcoming conferences and events organized by local chapters
- A number of (inspirational) background videos
Sneak preview
One of the videos on the site has co-founder John Makey talk about his view on business:
